Mount Street, Mayfair

Artist: Charles Avalon

A new dawn: Class, sophistication, and finery are all synonymous with Mayfair, which takes its name from the fortnight-long May Fair, which took place in the borough from 1686 until 1764. Once no more than a boggy meadow, Mayfair is now the most exclusive and expensive postcode in Britain. Mount Street in the heart of Mayfair has been one of London’s finest residential areas since the 18th century. Home to the legendary Connaught hotel and, of course, Scott’s – the chicest seafood restaurant in the West End – in recent years this elegant street has attracted some of the capital’s finest retailers for fashion, including Christian Louboutin, Oscar de le Renta and Marc Jacobs to name a few.